Connecting organizations and people to valuable experiences and outcomes

Connecting organizations and people to valuable experiences and outcomes

HeadSail is the most forward sail on a boat, and typically the most powerful sail on the journey

HeadSail is, in this instance, a place for me to pursue my passion for creating valuable experiences and outcomes for the people in my professional and personal community.

This work has many facets, which is the essence of any creative endeavor in business and in life.

Connecting organizations and people is a steady component of my work through these and other organizations I serve in an Advisory or Board capacity.

I thrive on a healthy dose of intelligent risk, which is an imperfect balancing act. Not every moment of life is in perfect risk balance but I am keeping score on this metric and many more moments of mine have been balanced with intelligent risk than not.

Other than my family, and a desire to learn as much as I can, value creation drives my days.

Brief History

My personal mission: Create, craft and execute ideas that generate significant value.

A moment is both the shortest and longest period of time.

ProActive was an idea that became an organization which over many years created some of the most important moments in the organizations we served through award winning industry-leading business events.

My founding role at rEvolution as a principal was modest, compared to Founder and CEO John Rowady, who drove rEvolution from idea to one of the most respected sports marketing firms in business today.

Freeman had an idea. Integrate a strategic firm into its market-leading logistics business and create new value through that combination. Together we activated that idea. ProActive was acquired by Freeman in 2007, igniting an important chapter in Freeman’s extension of its position in global business events industry, leading to their pole position in the industry today. – Best of Business was an award-winning idea that worked hard to bring the best educational content from across targeted industries to benefit business professionals. technology and intellectual property is now being used by global meetings and events industry leaders to further their content strategy

PRA is an industry leader in business events, where I am proud to have architected and delivered a four year journey of transformation as CEO. We wrote an extraordinary growth chapter at PRA, and favorably impacted the entire sector of business events as we did.

Core Competencies

Strategic Planning

Leadership Team Development

Team Engagement and Development

Business Development

Event Marketing Strategy

Acquisition Strategy and Execution

Partnership Development

Brand Positioning


Tony Lorenz headshotTony Lorenz, CMM


HeadSail, LLC